Gong costs $70K–$130K/year and wasn't built for you. Hyperbound coaches reps into a broken process. Siro is for field sales. You need full-stack sales infrastructure — and you need it at SMB pricing.
Generate Your Free Sales Playbook →Every competitor solves one piece. Create Sales Playbook covers the whole thing — from designing your process to coaching your reps into it every day.
| Capability | Create Sales Playbook | Gong | Hyperbound | Siro |
|---|---|---|---|---|
| Sales process design from scratch | ✓ Full playbook in minutes | ✗ Analysis only | ✗ Coaching only | ✗ Field only |
| Playbook ownership & updates | ✓ Evolves in real-time | ✗ | ✗ | ✗ |
| Rep coaching (AI-driven) | ✓ Daily personalized | ~ Call analysis | ✓ Roleplay strong | ~ Field only |
| Pipeline & deal monitoring | ✓ Every deal, daily | ✓ Enterprise-grade | ✗ | ~ Limited |
| Quarterly strategy reviews | ✓ | ✗ | ✗ | ✗ |
| Ongoing market adaptation | ✓ | ✗ | ✗ | ✗ |
| ICP & messaging frameworks | ✓ Auto-generated | ✗ | ✗ | ✗ |
| SMB-appropriate pricing | ✓ No platform fees | ✗ $5K–$50K/yr fee | ~ Custom only | ✗ $250/user/mo |
| Setup time | ✓ < 10 minutes | ✗ 6-month rollout | ~ 2 weeks | ~ 1–2 weeks |
| Pricing | $500–$1,500/mo total | $70K–$130K/yr | $15K–$30K/yr | $250/user/mo |
SMBs trying to replicate sales infrastructure with off-the-shelf tools end up paying enterprise prices for a cobbled-together stack — without any of the process design that ties it together.
Plus: 5 separate logins, 5 context switches, and nobody owns process design.
cheaper than stitching together point solutions. No platform fees. No per-seat pricing games. No implementation bill.
There's a gap in the market between "sales coach" and "enterprise VP of Sales" — and that's exactly where Create Sales Playbook lives.
You've been closing deals yourself. Now you need a repeatable process your first hire can run without you. Gong can't help you build that. We can.
Your process is inconsistent. Reps are doing it their way. You need infrastructure — ICP, messaging, stages, coaching — not just call recordings.
You need fractional VP results without the $5K–$15K/month retainer. Create Sales Playbook delivers the same infrastructure at a fraction of the cost.
Gong's Year 1 cost for a 12-person team is $70K–$130K — before implementation fees. It records your calls and analyzes what's happening, but it doesn't design your process, write your playbook, or coach reps into a methodology. You'll also need a dedicated RevOps manager to operate it. Create Sales Playbook does all of that, out of the box, for ~$1,000/month. The right question isn't "Gong or us" — it's "do you even need Gong's forecasting layer, or do you need a sales process first?"
Hyperbound is excellent at rep roleplay. If your process is solid and you just need reps to practice, it delivers. But if your sales process is broken, you're training reps into broken behavior. Create Sales Playbook designs the process first, then coaches reps into it. If your biggest problem is "reps aren't converting," the root cause is usually process — not practice volume.
Siro is purpose-built for in-person field sales — home improvement, med spas, local services. If your team sells face-to-face in the field, Siro is relevant. If you're doing B2B phone/video sales, Siro doesn't apply. Create Sales Playbook is built for phone, video, and multi-stage B2B sales cycles.
A good fractional VP costs $5K–$15K/month and maxes out at four clients. They work 8–10 hours per client per week — and they cap out. Create Sales Playbook delivers the same infrastructure (playbook design, rep coaching, pipeline monitoring, quarterly strategy) without the capacity ceiling or the retainer. Start with the free playbook and see what you're missing.
Answer a few questions about your business and get a complete, 20-section sales playbook in minutes. Free. No credit card. No sales call.
Generate Your Free Sales Playbook →Used by SMBs in B2B SaaS, managed services, and professional services